Digital ad spending is continuously skyrocketing, with budgets in the US expected to reach around $42.5 billion this year, and expand further, reaching $60.4 billion in 2017, says eMarketer. No matter how much ad spending seems to grow, it’s still challenging for advertisers to sustain their ad spend unless they can justify it.
This is the final part of our “Ad Blocker Strategies” series of articles. In this part, we will explore what consumers want and why they have adopted ad blockers with such enthusiasm? You can find the first and second parts of our series here and here.
This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You can find the first part here and the third part here.
The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus on the key issues so we spent some time exploring the origins of the phenomenon, how the industry is responding to it and what is driving it. The result is our in depth analysis in three parts.
Marketing is a rapidly evolving activity and, as a marketer, you need to adapt to changing circumstances too. If you don’t, you’re basically handing over a competitive advantage to your competitors who are adapting. We reviewed current growth hacking best practices and have a few suggestions for you to consider implementing.
2015 was an exciting year for programmatic advertising in general and in-image advertising, in particular. As the year draws to a close, we took the opportunity to look back at the 7 most popular articles on the imonomy blog based on what interested you most.
Christmas is approaching, and opportunities to maximize your Adwords campaigns are abundant as ever. It’s best for you to take advantage of the upcoming holiday period to promote your products and/or services online. Below is a cheat sheet to help you maximize your return on investment on your AdWords campaigns during this time leading up to Christmas.