In the advertisement industry, as well as any other industry that involves marketing, it’s likely that you’ve been cautious and pensive about how to present your content…and rightfully so. Aesthetics play a huge role in grabbing a client/user’s attention, and certain colors and fonts, as well as other aspects of presentation determine whether or not a client is truly interested in what your company has to offer.
Categories: Tips and Tools
5 Ways To Create More Engaging Content
Are you an online publisher wondering why your content isn’t being shared, and is receiving very few clicks in the first place?
The Ultimate Guide On How To Avoid Email Spam Folders
When I first started sending out email campaigns I often wondered why some emails reached their targets and others just dissolved into the cyber space box called SPAM. I’m not ashamed to admit it because I’m sure I’m not the only one that this has happened to.
Mobile Advertising Trends: What Publishers Should Know
Looking for advice on how best to spend your mobile advertising budget? Well, I have good and not-so-good news for you. The not-so-good news is that there is no one answer for all marketers but the good news is that I have some great options for you based on some of the trends we see in mobile advertising.
Your Introduction To Programmatic Advertising Technologies
Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
Do Online Publishers Need a CRM?
If you’re thinking, should I read this article if I only have a small number of advertisers and reps? The answer is yes!
Mobilegeddon – How Publishers Can Survive Google’s Update
If you haven’t been hiding in a cave for the last month, you should’ve have heard about the upcoming Google update that’s happening tomorrow. If you didn’t know, it’s concerning websites, mobile responsiveness and SEO. There IS a reason SEO leaders have quickly coined it ‘Mobilegeddon’; this change is predicted to have a greater impact than the Panda or Penguin updates.