Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much they are scrambling to find ways to make the pain stop. Ad revenue is falling dramatically and a significant source of the drop is the group once heralded as particularly lucrative: Millennials.
Categories: Publishing
How To Win Customers And Influence Their Decisions
Publishers, have you ever wished that you could get inside the heads of your prospective customers to better understand how to reach out to them? In other words, do you know how to win customers and influence their decisions?
How to Effectively Use Pop Ups On Your Website
Now, I know what most of you publishers are thinking: “Why would I ever use those annoying pop ups on my website? What a way to drive users away!” And while there is a lot of validity in that thought, there is also quite a bit you should know about the use of pop ups on your website to maximize the potential of your online presence.
5 Fantastic Online Tools Publishers Use to Be Productive
If you work in the publishing industry, you will know how demanding the workload can be. Your time is worth a lot of money, and you certainly shouldn’t waste it. Online tools can help you to improve productivity.
How To Make Your Website Design More Engaging
No matter the device, we all want our websites to have sugar, spice, and everything nice.
But what does that mean in marketing terms?
The Importance of Geo-Targeting for Online Publishers
What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically?
News Highlights: Facebook Introduces Personal Assistant Called ‘M’ to 1 Billion Users
It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you.