Programmatic advertising offers publishers the opportunity to present more relevant ads to users from a wider variety of advertisers who are paired with publishers through the elements of ad exchanges. The flipside is that publishers’ websites have to track users for their many advertisers and this has an impact on site load times and usability.
Categories: Publishing
Native Advertising: Tips For Success
Native Advertising is a sub-category within the realm of online advertising, that serves as a matching mechanism to refer to the content’s coherence with other media that might also appear on the platform. Whether you’re an advertiser or publisher, you can definitely benefit from the features that native advertising just by incorporating a few small things in your campaigns.
Visual Discrimination In Advertising: What You Can Do About It
What can be done to maximize our advertising techniques, without singling anyone out? As publishers and advertisers in the realm of content marketing, we sometimes overlook and dismiss inconsistencies, as well as other controversial materials embedded in the content we create and use.
Is WordPress Still The King Of Online Publishing?
If you are a blogger or have your own site, your site may be one of over 200,000,000 websites powered by WordPress. WordPress powers roughly 24% of all websites on the Web today (including this one) and it is currently the most popular website content management platform.
How To Prevent Employee Burnout When Your Company Grows
If employee burnout is not one of your top priorities, then it should be. Especially when your company is expanding.
Why Are Content Calendar Tools Essential for Online Publishers?
If you are an online publisher and you don’t yet have an editorial calendar tool you better read on. Editorial calendars (often called content calendars) are the tools that will keep you from losing track of content, employees work and most importantly your overall output over the entire year.
The Only 3 Case Studies To Help You Convert Readers Into Leads
Have you ever asked yourself “why does my site not create the conversions I need?”
If yes, then you are not alone.