In the last week there has been continued talk about the claims that mobile networks will ban advertising on web pages and apps. I don’t know about you, but this threat has yet to prove it has some meat in it. Frankly, I think it’s an insult to publishers that work extremely hard to provide excellent content for people to read for free.
Categories: Publishing
In-Image Advertising: A Radio Interview With Imonomy
On Voice of Israel, Simcha Gluck catches up with imonomy’s Marketing Director Avishai Bitton and discusses how the quickly growing company is changing online advertising for everyone.
Your Introduction To Programmatic Advertising Technologies
Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
Do Online Publishers Need a CRM?
If you’re thinking, should I read this article if I only have a small number of advertisers and reps? The answer is yes!
Why Visuals Are So Important in Creating Valuable Content
You’ve written an amazing piece of content, but you’re wondering why it just isn’t getting much attention. For us writers, it’s a bit of an ego-blow, but the numbers don’t lie. Great content needs great visuals.
Mobilegeddon – How Publishers Can Survive Google’s Update
If you haven’t been hiding in a cave for the last month, you should’ve have heard about the upcoming Google update that’s happening tomorrow. If you didn’t know, it’s concerning websites, mobile responsiveness and SEO. There IS a reason SEO leaders have quickly coined it ‘Mobilegeddon’; this change is predicted to have a greater impact than the Panda or Penguin updates.
Programmatic Advertising in a Nutshell – part 3
This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.