The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus on the key issues so we spent some time exploring the origins of the phenomenon, how the industry is responding to it and what is driving it. The result is our in depth analysis in three parts.
Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.
I’m a big Star Wars fan (and, I’m proud to admit, a Star Trek fan too) and with “The Force Awakens” starting in about a month, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads. On the one hand these are entertaining and, on the other, illustrate how some creative thinking and insight into your consumers can lead to unmissable ads. Here are some of my favorite Star Wars ads:
Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately for publishers, the current option, known as “waterfalling”, has proven to be inefficient and can leave a lot of inventory unfilled. That means less revenue and indirectly contributes to the mess publishers and advertisers are in today with too many bad ads splattered across the web in an effort to keep businesses afloat.
In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative ad product that you, as an ad network, can add to your portfolio of ads products to help your publishers earn better returns: in-image ads.
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.