Branded Video Content and Video Ads: Is it all the same?

You knows that it’s coming.

The video age has arrived and it’s going to take the advertising industry by storm. The report from Cisco Visual Network Index shows that video consumption will take over most internet traffic, reaching more than 69% by 2017. And when a message is retained 95% more through video content than regular ads, then it’s clear that the future is bright for video advertising.

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Why Color Is Crucial To Your Marketing Strategy

In the advertisement industry, as well as any other industry that involves marketing, it’s likely that you’ve been cautious and pensive about how to present your content…and rightfully so. Aesthetics play a huge role in grabbing a client/user’s attention, and certain colors and fonts, as well as other aspects of presentation determine whether or not a client is truly interested in what your company has to offer.

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Mobile Advertising Trends: What Publishers Should Know

Looking for advice on how best to spend your mobile advertising budget? Well, I have good and not-so-good news for you. The not-so-good news is that there is no one answer for all marketers but the good news is that I have some great options for you based on some of the trends we see in mobile advertising.

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