Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
So, where were you when it happened? I’m talking about the event of the year (so far) in mobile land, Google Earth. Mobilegeddon. If you missed it, then you might want to check out my last article on how to survive Mobilegeddon. It’s still not too late to make some changes to your site if you want to catch up.
All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.
How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.