Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
Categories: Advertising
These articles are all about advertising and what great advertisers are doing to capture consumers’ attention and earn their loyalty.
3 Predictions For Mobile Advertising Not To Ignore
So, where were you when it happened? I’m talking about the event of the year (so far) in mobile land, Google Earth. Mobilegeddon. If you missed it, then you might want to check out my last article on how to survive Mobilegeddon. It’s still not too late to make some changes to your site if you want to catch up.
Programmatic Advertising in a Nutshell – part 3
This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.
How The Fine Details Can Scare Your Readers And What To Do About It
All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.
Programmatic Advertising in a Nutshell – Part Two
This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.
Blogging in a programmatic world
How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.