Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.
The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.
The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.
Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content. None of this should come as a surprise to you and we have something that will improve the likelihood of someone reading your content and sharing it even more: cinemagraphs.
One of the key features of a successful marketing campaign is that it creates positive feelings on the behalf of a target audience towards the brand, for obvious reasons. People who feel good about a brand and a product are more likely to buy and this means higher conversion rates for your company.