As a digital publisher your main goal is always to get as many people reading your content as possible, but how do you do that? The answer: Make a point of engaging readers.
Tags: social media
3 Powerful Brand Marketing Lessons From The Military
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
How Traditional Advertising Can Beat Social Media Ads
As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go about advertising. Advertising options these days are two-fold: independent advertising, which are the ads you have on your websites, outside of social platforms. Social advertising is the second type of advertising, consisting of social media ads that are integrated into social networks such as Facebook, Twitter and Instagram.
Ecosystems Where We Must Work With Others
For all of you interested in community engagement, social media and growth hacking, our fantastic Content Marketing Specialist Paul Jacobson wrote a great post which will help you understand more about building these hubs and why it works.
Why Social Media Engagement is Essential
Rumors of social media engagement’s demise are greatly exaggerated. Social media engagement’s importance is obvious to anyone who understands how social media works and its potential for businesses.
The Best 11 Tools for Managing Your Social Media Activities
Social media presence has become vitally important, and maintaining it has become increasingly complicated as users embrace diverse social media platforms—many bloggers and online publishers find themselves juggling Twitter, Instagram, Facebook, Pinterest, Tumblr, and more.
On top of actually engaging with each of these accounts, they also need to manage them: track interactions and followers, determine the optimal times to post updates and comment, actually update and comment… it can become extremely overwhelming very quickly, and accounts become forgotten, abandoned, or simply evolve into graveyards of out of date content.
7 Social Media Marketing Shortcuts That Will Harm Your Business
We all have busy days with hands full of managing daily tasks of our business. Sometimes posting on Twitter or Facebook is the last thing on our mind. Social Media Marketing is one area that you should be careful of taking too many shortcuts with.
There are many tools you can use to automate almost all social media tasks that can help you maintain your social media presence, but this is not recommended for all tasks. Using social media automation is important, though, producing personal content will generate better results rather than using auto-replies or anything that is not human.