This is a guest post by Vishveshwar Jatain who is a content strategist at AdPushup, an ad tech company that helps online publishers optimize the ad revenue generated from their existing ad setup using advanced automated A/B testing and without having any knowledge of coding. You can find him on Twitter or LinkedIn.
We always want to know the latest and the greatest. Lately, visual storytelling is dominating web platforms, with images and videos being redesigned in all directions. To name a few: The Wall Street Journal, ESPN, The Atlantic, and NASA. What’s inspired this makeover? The media at large, and companies in general, are looking to better connect with their customers — and the more dynamic their interactions, the better. And that’s where GIFs step in.
For all of you interested in community engagement, social media and growth hacking, our fantastic Content Marketing Specialist Paul Jacobson wrote a great post which will help you understand more about building these hubs and why it works.