One of the key features of a successful marketing campaign is that it creates positive feelings on the behalf of a target audience towards the brand, for obvious reasons. People who feel good about a brand and a product are more likely to buy and this means higher conversion rates for your company.
Tags: Storytelling
How Augmented And Virtual Reality Will Revolutionize Marketing
Imagine you could immerse consumers in your product and literally let them see themselves wearing an outfit or in a refurnished home? Two exciting technological trends are going to revolutionize advertising and make ads more personal and engaging than they have ever been: augmented reality and virtual reality.
3 Powerful Brand Marketing Lessons From The Military
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
Create Unmissable Ads
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.
Why Social Media Engagement is Essential
Rumors of social media engagement’s demise are greatly exaggerated. Social media engagement’s importance is obvious to anyone who understands how social media works and its potential for businesses.
5 Questions You Must Ask Yourself Before Choosing an Ad Network
First let me start of by telling you that I had to work with at least 70 different advertisers as a publisher before I realized what are the essential 5 questions a publisher should ask himself.
imonomy Is a Great Alternative for Former Luminate Publishers
Luminate is shutting down, which means that 10,000 online publishers are in need of an alternative in-image advertising solution. Luminate certainly mastered the art of advertising on images and they will definitely be missed by the publishers that used their service.