2015 was an exciting year for programmatic advertising in general and in-image advertising, in particular. As the year draws to a close, we took the opportunity to look back at the 7 most popular articles on the imonomy blog based on what interested you most.
Tags: Content Marketing
5 Rules For Marketers for Successful Engagement
If Adobe’s latest reports (parts 1 and 2) on its study of the State of Content in six Western countries is anything to go by, marketers have new rules for successful engagement in the coming years. That is mixed news for marketers because it may necessitate a complete shake-up of your content marketing strategies. Don’t worry, these can be good news for you, if you are creative and can see the potential.
Why Our Team Loves CoSchedule
Our take on CoSchedule
Our marketing team is growing rapidly and we needed a service that enables us to plan our content and seamlessly post updates across multiple social media platforms and user profiles. After exploring a couple options, we turned to CoSchedule and started a trial with them. It didn’t take long for the team to take to the new service and incorporate it into our publishing and sharing workflows.
How to Effectively Use Pop Ups On Your Website
Now, I know what most of you publishers are thinking: “Why would I ever use those annoying pop ups on my website? What a way to drive users away!” And while there is a lot of validity in that thought, there is also quite a bit you should know about the use of pop ups on your website to maximize the potential of your online presence.
How The Fine Details Can Scare Your Readers And What To Do About It
All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.
An Amazing Guide to Writing Blog Post Titles
The difference between a good blog and a great blog, and between a great blog and an incredible blog, is attention to detail.
A good blog has:
- Meaningful content
- Engaging layout
- Frequent updates
- Charismatic tone
A great blog has:
- Relevant, current, enticing content
- Immersive layout
- Up-to-the-minute updates on current information
- Irresistible personality
Taking it up another notch to craft a truly incredible blog means finessing every detail. This guide won’t (and really can’t—it would take a novel) explain every detail that needs attention in order to create an incredible reading experience when blogging. What it will do is guide bloggers in the right direction when it comes to one of the most overlooked details in the industry: blog post titles.
Big Brands That Produce Stellar Content
Brands are flocking to content marketing these days.
They’ve heard the good word and know the benefits content can have for your brand. From search traffic to conversions content is the avenue to your success online these days. But questions abound when you think about starting content marketing initiatives. Where do you start? Check out the best in class, the brands kicking butt and taking names. Here are a few of the big brands that produce stellar content today and as a result see a huge influx of visitors from search and social media.