The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
Categories: Content Marketing
Content marketing is one of the most effective forms of marketing and we are big believers in it. These articles represent our and other experts’ thinking about content marketing and content marketing trends.
Create Unmissable Ads
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.
Ads Designed With Empathy To End The Ad Blocker War
Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much they are scrambling to find ways to make the pain stop. Ad revenue is falling dramatically and a significant source of the drop is the group once heralded as particularly lucrative: Millennials.
How To Win Customers And Influence Their Decisions
Publishers, have you ever wished that you could get inside the heads of your prospective customers to better understand how to reach out to them? In other words, do you know how to win customers and influence their decisions?
5 Fantastic Online Tools Publishers Use to Be Productive
If you work in the publishing industry, you will know how demanding the workload can be. Your time is worth a lot of money, and you certainly shouldn’t waste it. Online tools can help you to improve productivity.
The Importance of Geo-Targeting for Online Publishers
What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically?
The Dark Side Of Ad Tracking And What To Do About It
Programmatic advertising offers publishers the opportunity to present more relevant ads to users from a wider variety of advertisers who are paired with publishers through the elements of ad exchanges. The flipside is that publishers’ websites have to track users for their many advertisers and this has an impact on site load times and usability.