Native Advertising is a sub-category within the realm of online advertising, that serves as a matching mechanism to refer to the content’s coherence with other media that might also appear on the platform. Whether you’re an advertiser or publisher, you can definitely benefit from the features that native advertising just by incorporating a few small things in your campaigns.
Categories: Content Marketing
Content marketing is one of the most effective forms of marketing and we are big believers in it. These articles represent our and other experts’ thinking about content marketing and content marketing trends.
Visual Discrimination In Advertising: What You Can Do About It
What can be done to maximize our advertising techniques, without singling anyone out? As publishers and advertisers in the realm of content marketing, we sometimes overlook and dismiss inconsistencies, as well as other controversial materials embedded in the content we create and use.
Branded Video Content and Video Ads: Is it all the same?
You knows that it’s coming.
The video age has arrived and it’s going to take the advertising industry by storm. The report from Cisco Visual Network Index shows that video consumption will take over most internet traffic, reaching more than 69% by 2017. And when a message is retained 95% more through video content than regular ads, then it’s clear that the future is bright for video advertising.
Why Are Content Calendar Tools Essential for Online Publishers?
If you are an online publisher and you don’t yet have an editorial calendar tool you better read on. Editorial calendars (often called content calendars) are the tools that will keep you from losing track of content, employees work and most importantly your overall output over the entire year.
Visual Storytelling Should Look Fabulous: Why GIFs Do the Trick
We always want to know the latest and the greatest. Lately, visual storytelling is dominating web platforms, with images and videos being redesigned in all directions. To name a few: The Wall Street Journal, ESPN, The Atlantic, and NASA. What’s inspired this makeover? The media at large, and companies in general, are looking to better connect with their customers — and the more dynamic their interactions, the better. And that’s where GIFs step in.
Shirley’s Guide to Guest Blogging Like a Pro
If you can prove to your prospective clients that you have the best information that’s useful to their business they are more likely to trust in your company and use your service. It’s been said time and time again, to have any influence in your industry you need to own it. And in the digital world, ‘owning’ equals knowledge.
How To Repurpose Your Content As An Online Publisher
You can probably relate with that midweek feeling of how did I do so much this week but still have so much more to do!? And now I’m asking you to go back and look at your old posts instead of moving forward.