Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.
You know you need to figure out how to decrease bounce rate when you face one of the most frustrating experiences a publisher has to deal with – investing a lot of work and resources into your content, only to have visitors click the “back” button after they take a quick glance.
Have you ever asked yourself “why does my site not create the conversions I need?”
If yes, then you are not alone.
You’ve probably noticed that you are finding out about news through your social media more than official news channels these days. It’s not surprising.
If you can prove to your prospective clients that you have the best information that’s useful to their business they are more likely to trust in your company and use your service. It’s been said time and time again, to have any influence in your industry you need to own it. And in the digital world, ‘owning’ equals knowledge.
For all of you interested in community engagement, social media and growth hacking, our fantastic Content Marketing Specialist Paul Jacobson wrote a great post which will help you understand more about building these hubs and why it works.
You can probably relate with that midweek feeling of how did I do so much this week but still have so much more to do!? And now I’m asking you to go back and look at your old posts instead of moving forward.