In the advertisement industry, as well as any other industry that involves marketing, it’s likely that you’ve been cautious and pensive about how to present your content…and rightfully so. Aesthetics play a huge role in grabbing a client/user’s attention, and certain colors and fonts, as well as other aspects of presentation determine whether or not a client is truly interested in what your company has to offer.
Why is it that great novels don’t need those titles? Easy. Because they have rich, meaningful content on the inside. This content engages the reader who then talks about it to his friends and inspire more people to read it. The same works for online publications. This is what a famous novel would look like if it had a clickbait title:
When I first started sending out email campaigns I often wondered why some emails reached their targets and others just dissolved into the cyber space box called SPAM. I’m not ashamed to admit it because I’m sure I’m not the only one that this has happened to.
Looking for advice on how best to spend your mobile advertising budget? Well, I have good and not-so-good news for you. The not-so-good news is that there is no one answer for all marketers but the good news is that I have some great options for you based on some of the trends we see in mobile advertising.
If you’re thinking, should I read this article if I only have a small number of advertisers and reps? The answer is yes!
So, where were you when it happened? I’m talking about the event of the year (so far) in mobile land, Google Earth. Mobilegeddon. If you missed it, then you might want to check out my last article on how to survive Mobilegeddon. It’s still not too late to make some changes to your site if you want to catch up.