It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.
Tags: Online Advertising
Content Monetization – Seeing The Whole Picture
Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.
Why Publishers Embrace Programmatic Advertising
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.
Revenue Insights From Imonomy’s Monetization Experts
We have a special post for you today that we haven’t done before: a monetization experts round-up. We will feature insights from some of our top monetization experts in order to help you optimize your site’s revenue potential.
5 Online Advertising Trends Publishers Must Know
Paying careful attention to key advertising trends is a key to success for digital publishers in the age of ad blocking and unlimited free content.
A Smart Strategy for Engaging Readers
As a digital publisher your main goal is always to get as many people reading your content as possible, but how do you do that? The answer: Make a point of engaging readers.
Native Advertising Could Succeed As Display Ads Falter
Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The Rise of Native Ads in Digital News Publications” published by the Tow-Knight Centre for Entrepreneurial Journalism in 2015 –