Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.
Tags: marketing
14 Essential Readings for Smart Advertising Professionals
This is a guest post by Vishveshwar Jatain who is a content strategist at AdPushup, an ad tech company that helps online publishers optimize the ad revenue generated from their existing ad setup using advanced automated A/B testing and without having any knowledge of coding. You can find him on Twitter or LinkedIn.
3 Powerful Brand Marketing Lessons From The Military
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
Why Social Media Engagement is Essential
Rumors of social media engagement’s demise are greatly exaggerated. Social media engagement’s importance is obvious to anyone who understands how social media works and its potential for businesses.
The Best 11 Tools for Managing Your Social Media Activities
Social media presence has become vitally important, and maintaining it has become increasingly complicated as users embrace diverse social media platforms—many bloggers and online publishers find themselves juggling Twitter, Instagram, Facebook, Pinterest, Tumblr, and more.
On top of actually engaging with each of these accounts, they also need to manage them: track interactions and followers, determine the optimal times to post updates and comment, actually update and comment… it can become extremely overwhelming very quickly, and accounts become forgotten, abandoned, or simply evolve into graveyards of out of date content.
Big Brands That Produce Stellar Content
Brands are flocking to content marketing these days.
They’ve heard the good word and know the benefits content can have for your brand. From search traffic to conversions content is the avenue to your success online these days. But questions abound when you think about starting content marketing initiatives. Where do you start? Check out the best in class, the brands kicking butt and taking names. Here are a few of the big brands that produce stellar content today and as a result see a huge influx of visitors from search and social media.
10 Marketing Tips For Startups
Marketing is a full time job, and when you’ve got a newborn startup on your hands, strategic marketing for your startup is key. With the competition in the startup scene at an all time high, calculated marketing tricks can either make or break a new company. As a new startup, money for large scale marketing campaigns isn’t always in over abundance, so how does a company market big on a small budget? Believe it or not, you don’t have to break to bank to properly execute some effective marketing strategies. So for those of you in need of some creative guidance to get your marketing strategy off the ground, here are 10 marketing tips for startups.