Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Tags: In-Image Advertising
A Smart Strategy for Engaging Readers
As a digital publisher your main goal is always to get as many people reading your content as possible, but how do you do that? The answer: Make a point of engaging readers.
3 Native Advertising Formats for Interstellar Revenue
When someone says “native advertising”, what comes to mind for you? You’ll be surprised to learn just how many options the industry has to offer in this category. Native advertising is a powerful medium for both publishers and advertisers and it is growing rapidly. In fact, according to the iab –
Publisher’s Guide To Monetizing Sites With In-Image Technology
In-image technology offers an effective monetization solution to a challenge facing almost all publishers: how to thrive in an environment in which advertising revenues are dropping and users are becoming less engaged and much more internet savvy?
Supercharge In-Image Ads With Captivating Cinemagraphs
Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content. None of this should come as a surprise to you and we have something that will improve the likelihood of someone reading your content and sharing it even more: cinemagraphs.
Why Ad Networks Can’t Afford Not To Use In-Image Ads – part two
In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative ad product that you, as an ad network, can add to your portfolio of ads products to help your publishers earn better returns: in-image ads.
Why Ad Networks Can’t Afford Not To Use In-Image Ads – part one
This is the first part of a two part article series introducing ad networks, like you, to in-image advertising products and sharing insights into why you simply can’t afford not to include them in your advertising product portfolio for your publishers.