Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Tags: ad monetization strategy
How Google’s Ad Blocker Is Forcing Publishers To Rethink Their Monetization Strategy
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.