In-image technology offers an effective monetization solution to a challenge facing almost all publishers: how to thrive in an environment in which advertising revenues are dropping and users are becoming less engaged and much more internet savvy?
Categories: Tips and Tools
Subreddits for marketers
Digiday has a great article about a few subreddits that you may not have heard of but which you may want to subscribe to and read.
What You Should Know About Entering a Foreign Market
Entering a new territory can be an exciting growth opportunity for your business, but the process leading up to the actual expansion can also be terrifying. Often times, publishers are ill-prepared for the challenges of entering a foreign market. So many factors can either make or break the attempt.
The Secret Ingredient In Successful Ad Campaigns Is Happiness
One of the key features of a successful marketing campaign is that it creates positive feelings on the behalf of a target audience towards the brand, for obvious reasons. People who feel good about a brand and a product are more likely to buy and this means higher conversion rates for your company.
Beyond CTRs – 4 New Performance Metrics For Publishers
Digital ad spending is continuously skyrocketing, with budgets in the US expected to reach around $42.5 billion this year, and expand further, reaching $60.4 billion in 2017, says eMarketer. No matter how much ad spending seems to grow, it’s still challenging for advertisers to sustain their ad spend unless they can justify it.
How Growth Hackers Are Winning
Marketing is a rapidly evolving activity and, as a marketer, you need to adapt to changing circumstances too. If you don’t, you’re basically handing over a competitive advantage to your competitors who are adapting. We reviewed current growth hacking best practices and have a few suggestions for you to consider implementing.
Your Top 7 Blog Posts From 2015
2015 was an exciting year for programmatic advertising in general and in-image advertising, in particular. As the year draws to a close, we took the opportunity to look back at the 7 most popular articles on the imonomy blog based on what interested you most.