AdWords Tips and Tricks for Christmas

Christmas is approaching, and opportunities to maximize your Adwords campaigns are abundant as ever. It’s best for you to take advantage of the upcoming holiday period to promote your products and/or services online. Below is a cheat sheet to help you maximize your return on investment on your AdWords campaigns during this time leading up to Christmas.

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How Augmented And Virtual Reality Will Revolutionize Marketing

Imagine you could immerse consumers in your product and literally let them see themselves wearing an outfit or in a refurnished home? Two exciting technological trends are going to revolutionize advertising and make ads more personal and engaging than they have ever been: augmented reality and virtual reality.

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Holidays: A Publisher’s Guide to Preparing

The holiday season is the best excuse to get together with family and friends, eat a ton, drink a ton, and give thanks for them being a part of your life. Everyone involved in the process of hosting Christmas parties, or Thanksgiving dinners knows that there is a lot of preparation involved in this time of the year. Publishers, we understand that you, too, have a lot of preparations to make for the holidays.

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14 Essential Readings for Smart Advertising Professionals

This is a guest post by Vishveshwar Jatain who is a content strategist at AdPushup, an ad tech company that helps online publishers optimize the ad revenue generated from their existing ad setup using advanced automated A/B testing and without having any knowledge of coding. You can find him on Twitter or LinkedIn.

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How You Can Give Thanks to Your Customers This Thanksgiving

As Thanksgiving approaches, along with Black Friday and Cyber Monday, the spirit of giving thanks is being spread throughout a variety of mediums. Holiday ads are up and people are slowly getting into the holiday vibe, starting with Thanksgiving. However tempting it is to lose ourselves in this crucial time in the world of advertising and marketing, I think we marketers shouldn’t lose our appreciation for what we have and gratitude for our blessings: our customers.

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