Social media presence has become vitally important, and maintaining it has become increasingly complicated as users embrace diverse social media platforms—many bloggers and online publishers find themselves juggling Twitter, Instagram, Facebook, Pinterest, Tumblr, and more.
On top of actually engaging with each of these accounts, they also need to manage them: track interactions and followers, determine the optimal times to post updates and comment, actually update and comment… it can become extremely overwhelming very quickly, and accounts become forgotten, abandoned, or simply evolve into graveyards of out of date content.
After all, what is the point of writing something if nobody reads it? Whether your are blogging as a hobby or for a company blog, you need to make sure that your post is full of engaging content. Ultimately, engaging content will draw readers in, and keep them coming back.