Dmexco 2016 Day 1: Key Takeaways

Posted by Zev Newman on September 14, 2016 Posted in Conferences, Tips and Tools

Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:

Advertisers Use The Force: 5 Top Star Wars Ads

Posted by Paul Jacobson on November 18, 2015December 9, 2015 Posted in Advertising, Case Studies, Tips and Tools

I’m a big Star Wars fan (and, I’m proud to admit, a Star Trek fan too) and with “The Force Awakens” starting in about a month, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads. On the one hand these are entertaining and, on the other, illustrate how some creative thinking and insight into your consumers can lead to unmissable ads. Here are some of my favorite Star Wars ads:

Create Unmissable Ads

Posted by Paul Jacobson on November 10, 2015February 4, 2016 Posted in Advertising, Case Studies, Content Marketing, Publishing

How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.