User experience has become a marketing industry buzzword but it is so much more than that. Publishers that pay careful attention to user experience will thrive where others fail, increase their ad revenues where others see a decrease.
Tags: User Experience
Ad Blocker Strategies – A New Hope For Publishers
This is the final part of our “Ad Blocker Strategies” series of articles. In this part, we will explore what consumers want and why they have adopted ad blockers with such enthusiasm? You can find the first and second parts of our series here and here.
How The Fine Details Can Scare Your Readers And What To Do About It
All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.