How Publishers Can Adapt Like BuzzFeed

Posted by Paul Jacobson on March 1, 2016 Posted in Case Studies, Social Marketing

BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.

News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy

Posted by Paul Jacobson on January 26, 2016January 25, 2016 Posted in Advertising, Case Studies, Publishing

We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.

Ad Blocker Strategies – A New Hope For Publishers

Posted by Paul Jacobson on January 1, 2016January 11, 2016 Posted in Advertising, Case Studies, Publishing

This is the final part of our “Ad Blocker Strategies” series of articles. In this part, we will explore what consumers want and why they have adopted ad blockers with such enthusiasm? You can find the first and second parts of our series here and here.

Ad Blocker Strategies – Publishers Strike Back

Posted by Paul Jacobson on December 31, 2015February 2, 2016 Posted in Advertising, Case Studies, Publishing

This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You can find the first part here and the third part here.

Ad Blocker Strategies – Ad Blockers Awaken

Posted by Paul Jacobson on December 30, 2015January 13, 2016 Posted in Advertising, Case Studies, Publishing

The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus on the key issues so we spent some time exploring the origins of the phenomenon, how the industry is responding to it and what is driving it. The result is our in depth analysis in three parts.

How The Fine Details Can Scare Your Readers And What To Do About It

Posted by The Imonomy Content Team on April 1, 2015January 14, 2016 Posted in Advertising, Content Marketing, Tips and Tools

All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.