Content Monetization – Seeing The Whole Picture

Posted by The Imonomy Content Team on October 6, 2016December 13, 2016 Posted in Advertising, Monetization, Publishing

Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.

News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy

Posted by Paul Jacobson on January 26, 2016January 25, 2016 Posted in Advertising, Case Studies, Publishing

We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.

Programmatic Advertising in a Nutshell – part 3

Posted by Amit Halawa-Alon on April 20, 2015March 21, 2016 Posted in Advertising, Publishing

This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.

Programmatic Advertising in a Nutshell – Part Two

Posted by Amit Halawa-Alon on March 16, 2015March 21, 2016 Posted in Advertising, Case Studies, Tips and Tools

This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.