If you are a blogger or have your own site, your site may be one of over 200,000,000 websites powered by WordPress. WordPress powers roughly 24% of all websites on the Web today (including this one) and it is currently the most popular website content management platform.
If you are an online publisher and you don’t yet have an editorial calendar tool you better read on. Editorial calendars (often called content calendars) are the tools that will keep you from losing track of content, employees work and most importantly your overall output over the entire year.
You’ve probably noticed that you are finding out about news through your social media more than official news channels these days. It’s not surprising.
For all of you interested in community engagement, social media and growth hacking, our fantastic Content Marketing Specialist Paul Jacobson wrote a great post which will help you understand more about building these hubs and why it works.
Rumors of social media engagement’s demise are greatly exaggerated. Social media engagement’s importance is obvious to anyone who understands how social media works and its potential for businesses.
It’s quite a story as you might imagine
In early June this year I decided that it was about time to start a new project in the office, I called it the “Everyone Must Share” project. The idea behind this was that everyone in the office would join the efforts of sharing our Facebook and Blog posts with all their network. Luckily for me everyone at imonomy is a team player, even our investors and CEO are always liking, sharing and tweeting everything I post. After one week it was clear to me that the eventual problem was not convincing my friends here in the office to participate, the problem was that they just didn’t have the time to share our content.
Social media presence has become vitally important, and maintaining it has become increasingly complicated as users embrace diverse social media platforms—many bloggers and online publishers find themselves juggling Twitter, Instagram, Facebook, Pinterest, Tumblr, and more.
On top of actually engaging with each of these accounts, they also need to manage them: track interactions and followers, determine the optimal times to post updates and comment, actually update and comment… it can become extremely overwhelming very quickly, and accounts become forgotten, abandoned, or simply evolve into graveyards of out of date content.