Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Author: Adi Meiri
Interview: Summing Up Digiday Programmatic Summit Europe 2017
Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.