Why Visuals Are So Important in Creating Valuable Content

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You’ve written an amazing piece of content, but you’re wondering why it just isn’t getting much attention. For us writers, it’s a bit of an ego-blow, but the numbers don’t lie. Great content needs great visuals.

Here’s the good news: your content will not go unnoticed – it just needs a little extra push. And that push comes in the form of a visual.


3 Types of Visuals to Complement Your Content

With visual content being your secret weapon for more interaction, it’s only fitting that we take a closer look at what types of visuals work best. These three tools: images, videos and infographics can boost your content engagement. With an emphasis on business storytelling growing, the demand for visual content is only getting stronger.


Images. The popularity of Instagram and Pinterest are prime examples of a picture being worth a thousand words. Both networks are enormously popular, with Pinterest being the second largest driver of traffic worldwide. And thanks to a Sprout Social report, we can gather actual insights from image statistics.

According to their findings, brand engagement rates the highest on Instagram with 4.21% — higher than both Facebook and Twitter. Their example of Red Bull posting the same image on both Facebook and Instagram shows the power that an image can generate — with 20,000 FB likes and over 70,000 IG likes.

redbull (1)

Images not only capture your audience’s attention, but they bring added SEO value to your post. With SEO strategies being key to spreading your content effectively, adding images with relevant alt and Meta tags can bring that boost your posts have been needing.

So add that extra splash of color inside your content and watch your engagement soar.


Videos. Video is being called the future of content marketing. Did you know that 4 Billionvideo views pass though YouTube daily? DAILY! Image what type of value adding a video can bring to your content.

youtube (1)

Think of it like this: How many times have you watched Charlie bite his brother’s finger? If you answered more than once, you wouldn’t be alone, being that its number 11 on the Most Watched YouTube videos of all time!

Let’s give you a better idea of how videos can benefit your content:

  • Video in email marketing can increase click-through rates by over 96%
  • Video appears in around 70% of the top Google listings
  • People who view product videos are 85% more likely to buy
  • 59% of senior executives prefer to watch a video rather than read lengthy copy

I think you get the picture.


Infographics. The most recent trend in content marketing visuals is the Infographic. If you need proof, google content marketing and you’ll see first-hand the amount of information now being transmitted through an infographic.

Why is it so popular? Hubspot gives 3 convincing reasons:

  1. 90% of information transmitted to the brain is visual
  2. Visuals are processed 60,000 times faster in the brain than text
  3. 40% of people will respond better to visual information that plain text

Which explains the effectiveness of the infographic. And since this is the third type of visual to complement your content, it’s better to show by example:


So keep on writing fabulous content, and just add some extra flair to get your pieces noticed. Your content will be trending in no time!

Have any other examples of visuals your business uses to complement your content? Let us know in the comments or tweet me @moweezle.

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Maureen Hochdorf

Maureen Hochdorf is a creative content writer, specializing in SMBs, NGOs and Social Media. With years of writing experience for both corporate and non-profit businesses, Maureen's expertise, combined with her writing, contributes to the overall marketing, branding, social media and public relation strategies of FaxNgo.