Why Publishers Embrace Programmatic Advertising

Posted by Paul Jacobson on August 21, 2016August 21, 2016 Posted in Monetization, Publishing

Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.

Your Introduction To Programmatic Advertising Technologies

Posted by Paul Jacobson on May 21, 2015March 21, 2016 Posted in Advertising, Case Studies, Publishing, Tips and Tools

Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.