Viewability is a relatively new term in the online advertising lexicon and it has rapidly becoming a significant factor that determines whether publishers, already under significant pressure to monetize their digital properties, will be able to remain afloat and viable or whether they will lose even more revenue and shut down.
Tags: Online Advertising
Optimize Ad Placements for Higher Viewability
For publishers, ad placement is everything. An ad’s placement on a page and even its design will determine whether a user completely ignores an ad and denies you, the publisher, revenue you earn from it. It is also crucial to ensure that your ad placements are not disruptive and intrusive to the user or that you create false floors that are created, inaccurately signaling the end of content. This causes users to miss ads that would otherwise be crucial and helpful. Thankfully, though, there are ways to optimize your ad placement strategy to avoid such issues.
3 Native Advertising Formats for Interstellar Revenue
When someone says “native advertising”, what comes to mind for you? You’ll be surprised to learn just how many options the industry has to offer in this category. Native advertising is a powerful medium for both publishers and advertisers and it is growing rapidly. In fact, according to the iab –
Strategies To Fight Ad Fraud And Stop The Bleeding
The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following:
Supercharge In-Image Ads With Captivating Cinemagraphs
Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content. None of this should come as a surprise to you and we have something that will improve the likelihood of someone reading your content and sharing it even more: cinemagraphs.
An Entrepreneurs Beginners Guide To Online Advertising
What You Need to Know to Advertise Online
The internet has become a major tool for online advertising given the fact that many people use the internet on a daily basis. Businesses are now more than ever keen to utilize online platforms to achieve corporate marketing goals. In the recent past, we have seen a number of online advertising technologies such as PPC emerge to cater for rapid changing market needs.