Publisher: Leverage The Olympics To Boost Your Revenues

The 2016 Olympics are approaching and elite athletes from around the world will be traveling to Brazil in hopes of taking home gold. But athletes aren’t the only ones that should be excited. Publishers have benefitted a lot from past Olympics events and can expect tremendous opportunities from the upcoming summer Olympics in August.

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Instant Articles and AMP: Transforming Mobile UX

UX, the user experience, once an afterthought for many companies, is now an essential ingredient for success. In fact, nearly 85% of companies are expected to increase their focus on UX in 2016. It is no wonder then, that big players like Facebook, with Instant Articles, and Google, with AMP, have had a recent obsession with creating a flawless experience for their users.

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7 Social Media Marketing Shortcuts That Will Harm Your Business

We all have busy days with hands full of managing daily tasks of our business. Sometimes posting on Twitter or Facebook is the last thing on our mind. Social Media Marketing is one area that you should be careful of taking too many shortcuts with.

There are many tools you can use to automate almost all social media tasks that can help you maintain your social media presence, but this is not recommended for all tasks. Using social media automation is important, though, producing personal content will generate better results rather than using auto-replies or anything that is not human.

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When it comes to websites, the best way to tell the story is with a picture or two.

There is an argument that not only state but insist that company’s marketing a product or service online,   that, first and foremost, content is king.  While there is little disputing this fact, no matter how much a web designer fills a webpage with cutting edge interesting content, even if it is lovingly embellished with bullet points and sub headlines, to the average web surfer it will still be lacking a vital ingredient, and that is that little touch of color and visual description only an appropriate image will bring.

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