Find Out How These 4 Leading Publishers Nail Monetization

Posted by Sinead McIntyre on February 28, 2016February 8, 2017 Posted in Case Studies, Publishing

Publishers, there’s a lot the industry has to learn from you. From your marketing strategies, to how your engaging photos reel in traffic, as well as your methods of increasing engagement- there’s a lot that can be learned from the way you do business. However, there are specific aspects of every successful publisher that are worth noting…and emulating. Various tactics can be picked up and applied to your next endeavor, so check out some of the top publishers that you can learn from, and see what makes these guys really stand out:

News Highlights: Super Bowl, Micropayments And Going Native

Posted by Paul Jacobson on February 10, 2016 Posted in Advertising, Content Marketing, Publishing

Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.

News Highlights: Super Bowl Edition

Posted by Paul Jacobson on February 4, 2016February 4, 2016 Posted in Advertising, Case Studies, Social Marketing

The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.

The Keys To Successful Super Bowl Ads

Posted by Sinead McIntyre on January 31, 2016February 8, 2017 Posted in Advertising, Case Studies

The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:

News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy

Posted by Paul Jacobson on January 26, 2016January 25, 2016 Posted in Advertising, Case Studies, Publishing

We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.

Ad Blocker Strategies – Publishers Strike Back

Posted by Paul Jacobson on December 31, 2015February 2, 2016 Posted in Advertising, Case Studies, Publishing

This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You can find the first part here and the third part here.

AdWords Tips and Tricks for Christmas

Posted by Sinead McIntyre on December 17, 2015February 8, 2017 Posted in Tips and Tools

Christmas is approaching, and opportunities to maximize your Adwords campaigns are abundant as ever. It’s best for you to take advantage of the upcoming holiday period to promote your products and/or services online. Below is a cheat sheet to help you maximize your return on investment on your AdWords campaigns during this time leading up to Christmas.