It’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.
Tags: ad revenue
Ad-Supported Content Is The Only Viable Option For Publishers
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:
Should Publishers Use Chatbots?
What if you could directly message a news site using chatbots asking to see all of the most recent articles about Donald Trump? Or, even better, ask the site to avoid showing you any articles about Donald Trump altogether? Quartz, a digital business publication, recently developed a chatbot that has made this possible and more.
Meeting The Viewability Threat to Publishers’ Revenue
Viewability is a relatively new term in the online advertising lexicon and it has rapidly becoming a significant factor that determines whether publishers, already under significant pressure to monetize their digital properties, will be able to remain afloat and viable or whether they will lose even more revenue and shut down.