As Thanksgiving approaches, along with Black Friday and Cyber Monday, the spirit of giving thanks is being spread throughout a variety of mediums. Holiday ads are up and people are slowly getting into the holiday vibe, starting with Thanksgiving. However tempting it is to lose ourselves in this crucial time in the world of advertising and marketing, I think we marketers shouldn’t lose our appreciation for what we have and gratitude for our blessings: our customers.
Our take on CoSchedule
Our marketing team is growing rapidly and we needed a service that enables us to plan our content and seamlessly post updates across multiple social media platforms and user profiles. After exploring a couple options, we turned to CoSchedule and started a trial with them. It didn’t take long for the team to take to the new service and incorporate it into our publishing and sharing workflows.
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go about advertising. Advertising options these days are two-fold: independent advertising, which are the ads you have on your websites, outside of social platforms. Social advertising is the second type of advertising, consisting of social media ads that are integrated into social networks such as Facebook, Twitter and Instagram.
Publishers, have you ever wished that you could get inside the heads of your prospective customers to better understand how to reach out to them? In other words, do you know how to win customers and influence their decisions?
Now, I know what most of you publishers are thinking: “Why would I ever use those annoying pop ups on my website? What a way to drive users away!” And while there is a lot of validity in that thought, there is also quite a bit you should know about the use of pop ups on your website to maximize the potential of your online presence.
If you work in the publishing industry, you will know how demanding the workload can be. Your time is worth a lot of money, and you certainly shouldn’t waste it. Online tools can help you to improve productivity.