News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy

Posted by Paul Jacobson on January 26, 2016January 25, 2016 Posted in Advertising, Case Studies, Publishing

We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.

Create Unmissable Ads

Posted by Paul Jacobson on November 10, 2015February 4, 2016 Posted in Advertising, Case Studies, Content Marketing, Publishing

How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.