Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.
Tags: trends
Startling Mobile Ad Blocking Trends In New Report
Startling mobile ad blocking trends have emerged from PageFair’s 2016 ad blocker report titled “Adblocking Goes Mobile” and PageFair’s findings paint a troubling picture of the emerging mobile, ad blocker landscape. At the same time, the data point to possible solutions for publishers as they seek more sustainable revenue models.
Native Advertising Could Succeed As Display Ads Falter
Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The Rise of Native Ads in Digital News Publications” published by the Tow-Knight Centre for Entrepreneurial Journalism in 2015 –
Why Engagement, Not Scale, Is Critical For Publishers
Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in Focus” report, digital media publishers are growing. About 206 publishers have audiences in excess of 20 million users. Included in those publishers are 21 publishers with audiences approaching 200 million users.
5 Rules For Marketers for Successful Engagement
If Adobe’s latest reports (parts 1 and 2) on its study of the State of Content in six Western countries is anything to go by, marketers have new rules for successful engagement in the coming years. That is mixed news for marketers because it may necessitate a complete shake-up of your content marketing strategies. Don’t worry, these can be good news for you, if you are creative and can see the potential.
Black Friday Tips, Insights and Fun
Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.