How Augmented And Virtual Reality Will Revolutionize Marketing

Posted by Paul Jacobson on December 15, 2015January 25, 2016 Posted in Content Marketing, Publishing, Tips and Tools

Imagine you could immerse consumers in your product and literally let them see themselves wearing an outfit or in a refurnished home? Two exciting technological trends are going to revolutionize advertising and make ads more personal and engaging than they have ever been: augmented reality and virtual reality.

Your Introduction To Programmatic Advertising Technologies

Posted by Paul Jacobson on May 21, 2015March 21, 2016 Posted in Advertising, Case Studies, Publishing, Tips and Tools

Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.