The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following:
Tags: strategy
The Keys To Successful Super Bowl Ads
The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:
Ad Blocker Strategies – A New Hope For Publishers
This is the final part of our “Ad Blocker Strategies” series of articles. In this part, we will explore what consumers want and why they have adopted ad blockers with such enthusiasm? You can find the first and second parts of our series here and here.
Ad Blocker Strategies – Publishers Strike Back
This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You can find the first part here and the third part here.
How Growth Hackers Are Winning
Marketing is a rapidly evolving activity and, as a marketer, you need to adapt to changing circumstances too. If you don’t, you’re basically handing over a competitive advantage to your competitors who are adapting. We reviewed current growth hacking best practices and have a few suggestions for you to consider implementing.