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Tags: retargeting

Programmatic Advertising in a Nutshell – part 3

Posted by Amit Halawa-Alon on April 20, 2015March 21, 2016 Posted in Advertising, Publishing

This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.

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Blogging in a programmatic world

Posted by Paul Jacobson on February 12, 2015January 14, 2016 Posted in Advertising, Tips and Tools

How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.

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