How Publishers Can Adapt Like BuzzFeed

Posted by Paul Jacobson on March 1, 2016 Posted in Case Studies, Social Marketing

BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.

News Highlights: Super Bowl, Micropayments And Going Native

Posted by Paul Jacobson on February 10, 2016 Posted in Advertising, Content Marketing, Publishing

Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.

News Highlights: Super Bowl Edition

Posted by Paul Jacobson on February 4, 2016February 4, 2016 Posted in Advertising, Case Studies, Social Marketing

The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.

News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy

Posted by Paul Jacobson on January 26, 2016January 25, 2016 Posted in Advertising, Case Studies, Publishing

We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.

News Highlights: Facebook Introduces Personal Assistant Called ‘M’ to 1 Billion Users

Posted by Sinead McIntyre on September 1, 2015February 8, 2017 Posted in Advertising, Publishing

It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you.

News Highlights: Twitter Introduces Ad Editor

Posted by Sinead McIntyre on August 10, 2015February 8, 2017 Posted in Advertising

If you haven’t noticed, we love to give you the best and most relevant information in the industry (we provide in-image advertising solutions for advertisers and publishers if you didn’t know already). The issue has been that we cater for two different spectrums, so in order to combine the two we want to provide our users with a bi- monthly news roundup that will look at all aspects of our industry. The aim is to deliver updates of the current changes and trends that will interest you in order to succeed in a very competitive digital world.