We have a special post for you today that we haven’t done before: a monetization experts round-up. We will feature insights from some of our top monetization experts in order to help you optimize your site’s revenue potential.
Tags: demand
Strategies To Fight Ad Fraud And Stop The Bleeding
The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following: