Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately for publishers, the current option, known as “waterfalling”, has proven to be inefficient and can leave a lot of inventory unfilled. That means less revenue and indirectly contributes to the mess publishers and advertisers are in today with too many bad ads splattered across the web in an effort to keep businesses afloat.
Tags: CPM
An Entrepreneurs Beginners Guide To Online Advertising
What You Need to Know to Advertise Online
The internet has become a major tool for online advertising given the fact that many people use the internet on a daily basis. Businesses are now more than ever keen to utilize online platforms to achieve corporate marketing goals. In the recent past, we have seen a number of online advertising technologies such as PPC emerge to cater for rapid changing market needs.