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Tags: big data

Dmexco 2016 Day 1: Key Takeaways

Posted by Zev Newman on September 14, 2016 Posted in Conferences, Tips and Tools

Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:

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Revenue Insights From Imonomy’s Monetization Experts

Posted by Zev Newman on July 20, 2016July 20, 2016 Posted in Publishing, Tips and Tools

By constantly optimizing your numbers, you can ensure that you are getting full value from each of your demand partners.We have a special post for you today that we haven’t done before: a monetization experts round-up. We will feature insights from some of our top monetization experts in order to help you optimize your site’s revenue potential.   

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Delivering A Good User Experience With Big Data

Posted by Paul Jacobson on July 11, 2016July 11, 2016 Posted in Publishing, Tips and Tools

Advertising solutions that rely on Big Data can still deliver good user experiences. In publishing, the Catch–22 is that readers generally want great quality content but for free. The publishing industry’s solution is ad-supported content which has a pretty simple proposition:

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