Advertising solutions that rely on Big Data can still deliver good user experiences. In publishing, the Catch–22 is that readers generally want great quality content but for free. The publishing industry’s solution is ad-supported content which has a pretty simple proposition:
Tags: Advertising
Ad-Supported Content Is The Only Viable Option For Publishers
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:
Will Artificial Intelligence End Ad Blocking?
What does the future of online advertising look like? The answer: Ads that you can talk to.
You’ve been looking to travel in August and you see an ad for a hotel in the Caribbean that intrigues you. But you have a few questions: Is there a pool? How much for a room? Is it close to the beach? The ads of the future will answer all of your questions, in seconds. Using artificial intelligence, ads won’t just display information, they will be a conversation.
Should Publishers Use Chatbots?
What if you could directly message a news site using chatbots asking to see all of the most recent articles about Donald Trump? Or, even better, ask the site to avoid showing you any articles about Donald Trump altogether? Quartz, a digital business publication, recently developed a chatbot that has made this possible and more.
Optimize Ad Placements for Higher Viewability
For publishers, ad placement is everything. An ad’s placement on a page and even its design will determine whether a user completely ignores an ad and denies you, the publisher, revenue you earn from it. It is also crucial to ensure that your ad placements are not disruptive and intrusive to the user or that you create false floors that are created, inaccurately signaling the end of content. This causes users to miss ads that would otherwise be crucial and helpful. Thankfully, though, there are ways to optimize your ad placement strategy to avoid such issues.
3 Native Advertising Formats for Interstellar Revenue
When someone says “native advertising”, what comes to mind for you? You’ll be surprised to learn just how many options the industry has to offer in this category. Native advertising is a powerful medium for both publishers and advertisers and it is growing rapidly. In fact, according to the iab –
Strategies To Fight Ad Fraud And Stop The Bleeding
The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following: