One of the key features of a successful marketing campaign is that it creates positive feelings on the behalf of a target audience towards the brand, for obvious reasons. People who feel good about a brand and a product are more likely to buy and this means higher conversion rates for your company.
Author: Sinead McIntyre
Beyond CTRs – 4 New Performance Metrics For Publishers
Digital ad spending is continuously skyrocketing, with budgets in the US expected to reach around $42.5 billion this year, and expand further, reaching $60.4 billion in 2017, says eMarketer. No matter how much ad spending seems to grow, it’s still challenging for advertisers to sustain their ad spend unless they can justify it.
How Growth Hackers Are Winning
Marketing is a rapidly evolving activity and, as a marketer, you need to adapt to changing circumstances too. If you don’t, you’re basically handing over a competitive advantage to your competitors who are adapting. We reviewed current growth hacking best practices and have a few suggestions for you to consider implementing.
AdWords Tips and Tricks for Christmas
Christmas is approaching, and opportunities to maximize your Adwords campaigns are abundant as ever. It’s best for you to take advantage of the upcoming holiday period to promote your products and/or services online. Below is a cheat sheet to help you maximize your return on investment on your AdWords campaigns during this time leading up to Christmas.
3 Marketing Automation Tools For Your Sanity
The marketing department in any business is a core aspect of its functioning. The marketing landscape is constantly evolving, and becoming more and more complex as technology becomes more elaborate. This causes consumers to depend on several channels and devices for consumers to absorb media-related messages.
Awesome Video Marketing Tools For The Holiday Season
As the holiday season heats up, marketers have an awesome collection of content marketing options. We picked out our favorite video marketing tools that will help you create rich and engaging campaigns.
Holidays: A Publisher’s Guide to Preparing
The holiday season is the best excuse to get together with family and friends, eat a ton, drink a ton, and give thanks for them being a part of your life. Everyone involved in the process of hosting Christmas parties, or Thanksgiving dinners knows that there is a lot of preparation involved in this time of the year. Publishers, we understand that you, too, have a lot of preparations to make for the holidays.