Instant Articles and AMP: Transforming Mobile UX

Posted by Zev Newman on May 18, 2016June 1, 2016 Posted in Case Studies, Publishing

UX, the user experience, once an afterthought for many companies, is now an essential ingredient for success. In fact, nearly 85% of companies are expected to increase their focus on UX in 2016. It is no wonder then, that big players like Facebook, with Instant Articles, and Google, with AMP, have had a recent obsession with creating a flawless experience for their users.

A Great User Experience Boosts Revenue

Posted by Paul Jacobson on May 10, 2016June 7, 2016 Posted in Publishing, Tips and Tools

User experience has become a marketing industry buzzword but it is so much more than that. Publishers that pay careful attention to user experience will thrive where others fail, increase their ad revenues where others see a decrease.