News Highlights: Super Bowl, Micropayments And Going Native

Posted by Paul Jacobson on February 10, 2016 Posted in Advertising, Content Marketing, Publishing

Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.

News Highlights: Super Bowl Edition

Posted by Paul Jacobson on February 4, 2016February 4, 2016 Posted in Advertising, Case Studies, Social Marketing

The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.

The Keys To Successful Super Bowl Ads

Posted by Sinead McIntyre on January 31, 2016February 8, 2017 Posted in Advertising, Case Studies

The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:

News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy

Posted by Paul Jacobson on January 26, 2016January 25, 2016 Posted in Advertising, Case Studies, Publishing

We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.